Though China has nearly 6000 hardware production enterprises, but still not power, from the historical evolution, hardware tools manufacturing industry in the world has experienced from the European and American countries to Japan, Taiwan, India transfer process, and from Japan, Taiwan, India, moved to the Yangtze river delta, the pearl river delta and other coastal areas in China, most of China's hardware tools company is still in his extensive in the export processing trade is given priority to, or for the United States, Japan and many other big dealer generation processing, product value and added value is low.
Facing severe macroeconomic, actively explore China's hardware industry, comparative and international hardware tools industry development and the status quo of China's hardware industry, hardware tools industry only adapt to the market, participate in international competition, aimed at the world's advanced, actively adjust the product structure, expand the competitive space, and the hardware fasteners, played a role can not be ignored, this is the way to develop China's hardware tools.
Hardware tools industry is facing five big shift
1, change the extensive mode of production, to high-quality goods hardware transformation
Shanghai tool products are mostly old face, rough machining, low level, high energy consumption, most enterprises adopt the carbon steel material as hardware tools production base.Product profit around 8-10%, a combination pliers, a wrench profits are only a few Angle, price under 10 yuan only, and foreign production hardware tools products using the raw material is given priority to with chrome vanadium steel, the production of high-quality goods hardware tools price is in 100 yuan, 10 times difference, this doesn't match with the Shanghai metropolis status, and domestic and international business, advanced manufacturing industry are looking forward to the high grade product.
2, change the old faces, to independent innovation
Hardware tools products have broad space for development in our country, it is reported that the United States, resistant to aung hardware distribution enterprise production hardware products company has more than 3000 kinds of varieties, thousands of specifications, the equivalent of 6 times the sum of the hardware products in our country, so the domestic enterprises don't always staring at the old products, old favorites to open train of thought.If not on the varieties and styles have big breakthrough, will not be able to adapt to the requirements of the international and domestic market, hardware tools products have greatly increased, varieties and quantity should be increased for new product development efforts and Courier, quickly fill light spot hardware tools products, hardware tools industry can have a new life.The Dana Hector tools (Shanghai) co., LTD., Shanghai evergreen electrical industrial co., LTD., Shanghai steed pneumatic tools co., LTD., one of the leading enterprises in Shanghai wo shi horticulture co., LTD., has a new product year after year, every year there is a new development.
3, change the traditional sales model to the modern marketing network transformation
Set up modern marketing system, to do seven extension: one is the domestic first-class fair, first-class hardware city, make the product of a comprehensive display of communication and cooperation trading platform.2 it is to extend in the direction of internationalization, with preferential policies to attract more foreign trader.3 it is to the intangible market, on the realization of e-commerce transactions, to establish and expand online market, expand the trade order.Four is extended to the distribution market.Five is extended to the chain market, building unified name all over the country, unified logo, unified distribution chain paper generalizes.Six is extend in the direction of equipment industry.Seven is set up marketing agency in field, making it to the forefront of product to the outside.Guan hardware mechanical and electrical city as the national hardware mechanical and electrical industry market, the good faith demonstration market benchmarking, the top brand in the market, with "fair (procurement) + the most port value entity market + e-commerce online trade" the operation mode of the best combination, both inside and outside the hardware tools industry enjoys a high recognition.
4, to implement the strategy of brand
Hardware tools industry well-known brand marketing experts hundred hui thinks, the enterprise should formulate the brand construction planning, increased investment in technology change and technological innovation, improve product quality, the specialized, refined, special, new brand direction development, to attract market attention, an olive-branch, a world brand.
5, change the phenomenon that fight alone, go the way of joint and cooperation brand
Rapid industrial development in our country now, hardware tools should catch up with the industry development in our country, in order to meet the demand of the development of all walks of life, like the brand, it combined the best production enterprise in our country, in the production of quality products, increasing by 30% a year, last year's best exhibition of fine hardware union set hardware tools ship industry, mould industry in Shanghai international exhibition is a form of good.
The current our country is in economic transition period, the hardware industry development is also facing a major adjustment.Believe that after 30 years of reform development, as long as led by scientific development view, to speed up the change of the pattern of economic development and structural adjustment, to grasp the development opportunities in adversity, hardware tools industry face will look brand-new.
Stainless steel fasteners in hardware fastener industry
First stage: to satisfy the market and stimulate demandLack of early Chinese hardware products and the development of economy, the hardware products are made of large area, the requirements of the people at that time just meet the demand, rather than the pursuit of quality.Therefore largely contributed to the prosperity of China hardware electrical and mechanical processing and manufacturing, but led to overcapacity and product homogeneity of today.